Neoliberalism

The keyword Neoliberalism is tagged in the following 2 articles.

Superbrands, Globalization, and Neoliberalism: Exploring Causes and Consequences of the Nike Superbrand

December 29, 2011 - 6598 words | Globalization Studies » Globalization

The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored... Read Article »

Keywords:

Globalization Neoliberalism Superbrands Nike Organizations Multinational Corporations

Effects of Globalization on Work and Organizations: Exploring Post-Industrialism, Post-Fordism, Work and Management in the Global Era

December 18, 2011 - 4590 words | Globalization Studies » Globalization

As we move from Fordism to Post-Fordism and from Industrialism to Post-Industrialism, the new Market that prevails under Globalization implies many changes to the nature of work and organizations. This new Market dictates, or rather governs, the way corporations think... Read Article »

Keywords:

Globalization Neoliberalism Industrialism Fordism Management Organizations