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Neoliberalism

The keyword Neoliberalism is tagged in the following 2 articles.

December 29, 2011 - 6598 words | Globalization Studies » Globalization
The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored... Read Article »
December 18, 2011 - 4590 words | Globalization Studies » Globalization
As we move from Fordism to Post-Fordism and from Industrialism to Post-Industrialism, the new Market that prevails under Globalization implies many changes to the nature of work and organizations. This new Market dictates, or rather governs, the way corporations think... Read Article »