Nike

The keyword Nike is tagged in the following 1 articles.

Superbrands, Globalization, and Neoliberalism: Exploring Causes and Consequences of the Nike Superbrand

December 29, 2011 - 6598 words | Globalization Studies » Globalization

The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored... Read Article »

Keywords:

Globalization Neoliberalism Superbrands Nike Organizations Multinational Corporations