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Superbrands, Globalization, and Neoliberalism: Exploring Causes and Consequences of the Nike Superbrand
December 29, 2011 - 6598 words | Globalization Studies » Globalization
The rise of superbrands has many implications for the nature of work, workers, and organizations. This paper explores superbrands and their impact in three ways. First, the dynamics of the superbrand Nike, along with the implications of Nike as a superbrand, are explored... Read Article »

Keywords:

Globalization Neoliberalism Superbrands Nike Organizations Multinational Corporations
 
 

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