Marketing Communications

The keyword Marketing Communications is tagged in the following 1 articles.

Shock Advertising: Theories, Risks, and Outcomes Analyzed Using the Case of Barnardo's

October 21, 2010 - 1613 words | Communication Studies » Advertising

Founded in 1867 by Dr. Thomas Barnardo to help "abused, vulnerable, forgotten and neglected children," children's charity Barnardo's now helps over 110,000 children every year (Barnardo's, 2009). Although traditionally advertising has been used to "equate products... Read Article »

Keywords:

Shock Advertising Shock Value Marketing Communications Controversial Semiotics Barnardos Barnardos Cockroach Ad