Instagram  (tagged articles)

The keyword Instagram is tagged in the following 4 articles.

Social Media
2016, Vol. 7 No. 1
Yoga On Instagram: Disseminating or Destroying Traditional Yogic Principles?
By Skyler Cowans
Published by Elon Journal of Undergraduate Research in Communications
Today, more than 15 million Americans practice yoga, making the ancient Indian discipline synonymous with the Western society's culture of wellness. As a way to market themselves, practitioners and instructors of yoga have utilized Instagram &ndash... Read Article »
Yoga Instagram Social Media Personal Health Popular Culture
Social Networking
2016, Vol. 7 No. 1
A Content Analysis of Celebrity Instagram Posts and Parasocial Interaction
By Janabeth Ward
Published by Elon Journal of Undergraduate Research in Communications
Instagram allows users to share a snapshot of their lives with a mass audience in a matter of seconds. This capability and power has not gone unnoticed by celebrities, who are highly aware of the impact their social media accounts have on fans and... Read Article »
Parasocial Interaction Instagram Celebrity Gratification Theory Social Networking Social Media
Marketing
2015, Vol. 6 No. 2
Instagram and Branding: A Case Study of Dunkin' Donuts
By Kally A. Lavoie
Published by Elon Journal of Undergraduate Research in Communications
Instagram, a social media app, is becoming increasingly popular as a business and communication tool. Analyzing 12 posts on Dunkin' Donuts' Instagram account, this case study attempted to understand branding through framing theory. The study found... Read Article »
Instagram Branding Social Media Social Media Marketing Framing Theory Brand Strategy Marketing Dunkin Donuts Food Industry
Social Media
2015, Vol. 6 No. 1
Instabranding: Shaping the Personalities of the Top Food Brands on Instagram
By Kate Ginsberg
Published by Elon Journal of Undergraduate Research in Communications
Instagram is a growing social media platform that provides a means of self-expression and communication through creative visuals. Businesses are responding to this trend by using it as a cost-effective marketing tool. This paper examined the accounts... Read Article »
Social Media Instagram Food Advertising Branding Personification

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